We buy on emotion and justify with logic.
This challenge of combining the practical and creative natures in business is why I chose to pursue Marketing as a career. I have found that the more quantifiable marketing activities came naturally, and as a result I have gravitated towards E-Commerce.
Im Mikko Moisander and my creativity can develop unique, favourable brand associations and communicate them with bold effectiveness.
My practical nature complements this, ensuring availability to make a purchase, making the purchasing experience enjoyable and analysing the data and resources at hand to continuously improve results.
I have a strong ability to combine left and right brain thinking. See below for examples of this strategy and execution mindset in action.