Recent articles have again cracked the curtain a little on a great and all powerful search engine god.
This article appeared in Mumbrella 2016, republished unedited here
To want to understand this marvel is no mystery. How benevolent this creation must be! A glimmering golem, giving only those who have worked hard a golden blessing in the form of a top listing.
The spirit of this great brand assured us that businesses that played by the rules got organic listings and the ads were a necessary tax for making sure you got the best of both worlds.
Look closer though and organic is likely not a signal for authentic anymore as competition for rank becomes even more pronounced. Will this mean Google gold turns into yellow paper due to the rules of the game it created and plays in?
Continue reading “Predicting what Google will do next.”